SEO Best Practices 2023

Home Services Blog About Contact SEO Best Practices 2023 Search engine optimization (SEO) is an important part of your business. With 93% of online traffic coming from search queries, it is vital to take advantage of the latest techniques to maximize your website’s online presence. Failing to do so means missing out on a great […]

Why Is PPC Important

Home Services Blog About Contact Why Is PPC Important? Using PPC as a marketing strategy is an effective way to drive traffic to your website.  PPC allows marketers to measure a variety of metrics and use the information to optimize their campaigns. Whether or not this approach is effective depends on how well marketers can […]

What Does PPC Stand for in Marketing

Home Services Blog About Contact What Does PPC Stand For in Marketing? If you are unfamiliar with PPC advertising, you might be wondering, “What does PPC stand for?”  First, you need to understand what it is. Pay-per-click advertising is a type of advertising that uses keywords to attract potential customers to your website. It is […]

What Is a Lead Generation Funnel

Home Services Blog About Contact What Is a Lead Generation Funnel? A lead generation funnel is a series of pages that move customers from one stage to the next. The service pages are the places where the real action takes place.  They may start with a free article, webinar, or PDF that provides value to […]

How to Optimize a Landing Page for Lead Generation

Home Services Blog About Contact How to Optimize a Landing Page for Lead Generation When it comes to optimizing a landing page for lead generation, there are several factors to consider.  Think about the type of page you’re targeting. If you’re trying to attract a lot of prospects, you might want to consider a long-form […]

Lead Gen Magnets Explained

The purpose of a lead magnet is to entice people to sign up for your email list so that you can continue marketing to them.